$100M for Direct Air Capture Tech
Plus, 80% of Americans consider climate risk when buying a home. One number to drive success for you this quarter. When persistence is a liability not an asset.
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Today’s topics.
🏡 80% of Americans consider climate risk when buying a home. (Really?)
☁️ $100M for Direct Air Capture Technology
🎯 What’s the ONE number to drive success for you this quarter?
😓 When persistence is a liability, not an asset.
1.
🏡 80% of Americans consider climate risk when buying a home. (Really?)
I was looking at some real estate recently and noticed this property info below at the bottom of a Redfin page.
It’s provided by First Street, which is backed by our friends at ClearPath and the 2040 Fund.
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Research by Zillow shows that:
More than 4 out of 5 prospective home buyers consider climate risks as they shop. Most say their major concern is flood risk, followed by wildfires, extreme temperatures, hurricanes and drought.
While I wish everyone believed what I did (not really) and geeked out on this kind of information, I was surprised by this statistic.
Thanks to younger buyers and folks in the West and Northeast for making us look more climate-savvy.
2.
☁️ $100M for Direct Air Capture Technology
Avnos provides a Hybrid Direct Air Capture (HDAC) solution that inverts the water paradigm in DAC, producing water (5 tons per ton of carbon captured), eliminating heat consumption, and reducing costs by 50% compared to other forms of DAC.
Will Kain, the Founder and CEO, is a serial founder, investor, and board member in climate tech.
In my recent EFI podcast episode with him, you’ll learn these four important takeaways and much more.
How they accessed $100M in capital from investors, non-dilutive sources, and corporations to grow this company
How their technology does what seems impossible in the DAC sector
How they accessed strategic deployment partners on three continents
Why walking his dog and disengaging the brain produces some of his best business ideas
Listen to the podcast here:
3.
🎯 What’s the ONE number to drive success for you this quarter?
Sounds too simple, right?
But what if it worked?
What if it was written in poster-sized letters all over the company’s walls?
On sticky notes on your computer monitor?
As the screensaver on your phone?
Maybe it could focus on an INPUT:
20 sales calls every day
100 investor emails per week
Or an OUTPUT:
$10M in investor commitments by X date
$30M in purchase orders by Y date
Is it worth experimenting for a quarter?
4.
😓 When persistence is a liability, not an asset.
Maybe you’ve heard the story of Colonel Sanders getting rejected 1,009 times before finding with his fried chicken recipe that would become KFC.
Since his first customer in 1952, KFC has grown to over 25,000 KFC restaurants in over 145 countries.
As a Kentuckian, I’d like to say I’m proud. (But that’s a different discussion for a different day.)
My point is this: If you get rejected 1,000+ times, maybe you’re not really listening to the market.
I made this mistake in my first startup — Excessive persistence without an equal amount of honest customer discovery.
In summary:
1,009 might not be the number you should post all over your company walls.
If you want more, here’s how EFI might be helpful:
Find your tribe — Join our peer group for climate tech CEOs.
Get clarity — Let’s do some executive coaching together.
Meet climate tech CEOs and investors — Listen to our 180+ podcast episodes.
That’s all, y’all.
Make it a great week because it’s usually a choice.
~ Chris
Join 20,000+ entrepreneurs and investors who get actionable insights on changing the world through startups, finance, and personal growth in our three-minute weekly newsletter. (Read the archives)
The point on persistence is really good. Love this.