33 false claims in solar, wind, EVs [debunked]
+ 18 wealth lessons. Your brain is slow. 4P's marketing tool. (vol 149)
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Today’s topics.
33 false claims in solar, wind, EVs (debunked)
Better marketing with the 4 P’s
Your brain is slow: Here’s why
The Psychology of Money: 18 lessons
1.
33 false claims in solar, wind, EVs [debunked]
This report from Columbia University tackles these 33 misconceptions with data.
Here are two of my favorites:
FALSE: “Solar energy is more expensive than fossil fuels and completely dependent on subsidies.”
[Research from Lazard, a 175-year financial services firm, notes that the unsubsidized levelized costs for solar are $60/MWh, natural gas combined cycle $70/MWh, coal $117/MWh, and natural gas peaking $168/MWh.]
FALSE: “Electric vehicles have a net harmful effect on climate change.”
The average lifecycle GHGs associated with a gasoline-powered car that gets 30.7 miles per gallon are more than twice as high as those of an EV with a 300-mile range.
2.
Better marketing with the 4 P’s
We teach this framework to our MBA students at Duke University and UNC-Chapel Hill.
Maybe it will help you get “unstuck” in your own marketing — whether that be a product, service, or your own personal brand.
Product — Differentiation vs. competitors
Price — Perceived value, implied status, supply costs, peers’ prices
Place — Where it’s sold and how it’s displayed
Promotion — Advertising, public relations, website SEO, social media
3.
Your brain is slow. Here’s why.
“Our cognitive minds process about 40 bits of information per second.
The nervous system of our entire body can process about 11 million bits of information per second.
The body is smarter than the mind.”
— Dr. Martha Beck: “The best-known life coach in America” (NPR and USA Today)
So what?
Get out of your head. (Lift heavy things until you can.)
Pose questions to yourself. (Pivotal decisions, not “What is the meaning of life?”)
Sit and breathe with them. (This is about science, not levitation.)
Watch your body for tension, anxiety, and temperature changes.
Write it all down.
Repeat regularly.
4.
The Psychology of Money: 18 lessons
In 2020, Morgan Housel wrote The Psychology of Money: Timeless lessons on wealth, greed, and happiness, a New York Times Bestseller.
Here are 18 of its lessons summarized by my fellow seeker at Sloww.
Two of my favorites:
#1
Your personal experiences with money make up maybe 0.00000001% of what’s happened in the world but maybe 80% of how you think the world works.
We all live in our own “skull-sized kingdoms.” This is true regarding financial logic and a million other aspects of our lives.
Compare your understanding of the world today vs. what you believed as a 4th grader. (“Wait, that’s how you make babies!?”)
Now imagine repeating that in 5, 15, 25, and 50 years.
Our version of “truth” changes. And needs to.
#2
If something compounds — if a little growth serves as the fuel for future growth — a small starting base can lead to results so extraordinary they seem to defy logic. $81.5 billion of Warren Buffett’s $84.5 billion net worth came after his 65th birthday.
Einstein called compound interest the eighth wonder of the world.
But compounding is about more than just money.
What else could we be doing to improve our health, friendships, and wisdom [5-10%] per year?
And what results might we see after decades?
That’s all, y’all.
Make it a great week because it’s usually a choice.
~ Dr. Chris Wedding: Founder of Entrepreneurs for Impact
—
P.S.S. $1B in solar loan applications
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