đ S.M.A.R.T. goals are stupid. Here's why. (Issue #129)
+ $80B in tax equity finance. 21 electric vehicle myths. Donât rely on reason.
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Todayâs topics.
21 electric vehicle myths.
$80B in tax equity finance.
S.M.A.R.T. goals are stupid. Hereâs why.
Donât rely on your power of reasoning, Mr. Smarty Pants.
1.
21 electric vehicle myths.
The next time Uncle Bob gives you sh*t about why EVs are overrated, youâll be prepared.
FALSE: âAn EV has to travel 50,000+ miles to break evenâ
FALSE: âThere are insufficient raw materialsâŠfor all vehicles to be EVsâ
FALSE: The lifetime of EV batteries is âhorribly uncertainâ
Learn more from Carbon Brief.
2.
$80B in tax equity finance.
Why should you care about this nerdy topic? đ€
Because the Inflation Reduction Act allows tax equity to account for 30-50% of project costs (see partial list below).
Because this market is expected to grow from $20B today to over $80B.
Please geek out on the Transferable Tax Credit Handbook from my friends at Reunion.
Or listen to my podcast with CEO Andy Moon.
3.
S.M.A.R.T. goals are stupid. Hereâs why.
I teach my MBA students at Duke University about the merits of S.M.A.R.T. goals â Specific, Measurable, Achievable, Relevant, and Time-Bound.
However, this framework has limitations. We need to be more audacious.
â50% of our goals should have only a 50% chance of success.â
â Malaysian entrepreneur Vishen Lakhiani
How will this affect your 2024 goal-setting?
4.
Donât rely on your power of reasoning, Mr. Smarty Pants.
The next time youâre staying to persuade an investor, climate denier, or your Uncle Bob, remember this.
âIt is useless to attempt to reason a man out of a thing he was never reasoned into.â
â Jonathan Swift
You might need to rely on emotions and storytelling, not logic and data.
To my dear friend Sir Spreadsheet, Iâm sorry. đ„ș
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Because we have to spread the word about optimism + opportunities in climate tech.
Thatâs all, yâall.
Make it a great week because itâs usually a choice.
- Chris
Dr. Chris Wedding, Founder @ Entrepreneurs for Impact
Climate CEO Peer Groups | Podcast | LinkedIn
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(As evidenced by these photos, Iâm an actual human. Not AI. đ€«)