๐ S.M.A.R.T. goals are stupid. Here's why. (Issue #129)
+ $80B in tax equity finance. 21 electric vehicle myths. Donโt rely on reason.
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Todayโs topics.
21 electric vehicle myths.
$80B in tax equity finance.
S.M.A.R.T. goals are stupid. Hereโs why.
Donโt rely on your power of reasoning, Mr. Smarty Pants.
1.
21 electric vehicle myths.
The next time Uncle Bob gives you sh*t about why EVs are overrated, youโll be prepared.
FALSE: โAn EV has to travel 50,000+ miles to break evenโ
FALSE: โThere are insufficient raw materialsโฆfor all vehicles to be EVsโ
FALSE: The lifetime of EV batteries is โhorribly uncertainโ
Learn more from Carbon Brief.
2.
$80B in tax equity finance.
Why should you care about this nerdy topic? ๐ค
Because the Inflation Reduction Act allows tax equity to account for 30-50% of project costs (see partial list below).
Because this market is expected to grow from $20B today to over $80B.
Please geek out on the Transferable Tax Credit Handbook from my friends at Reunion.
Or listen to my podcast with CEO Andy Moon.
3.
S.M.A.R.T. goals are stupid. Hereโs why.
I teach my MBA students at Duke University about the merits of S.M.A.R.T. goals โ Specific, Measurable, Achievable, Relevant, and Time-Bound.
However, this framework has limitations. We need to be more audacious.
โ50% of our goals should have only a 50% chance of success.โ
โ Malaysian entrepreneur Vishen Lakhiani
How will this affect your 2024 goal-setting?
4.
Donโt rely on your power of reasoning, Mr. Smarty Pants.
The next time youโre staying to persuade an investor, climate denier, or your Uncle Bob, remember this.
โIt is useless to attempt to reason a man out of a thing he was never reasoned into.โ
โ Jonathan Swift
You might need to rely on emotions and storytelling, not logic and data.
To my dear friend Sir Spreadsheet, Iโm sorry. ๐ฅบ
๐ Share this newsletter with a friend.
Because we have to spread the word about optimism + opportunities in climate tech.
Thatโs all, yโall.
Make it a great week because itโs usually a choice.
- Chris
Dr. Chris Wedding, Founder @ Entrepreneurs for Impact
Climate CEO Peer Groups | Podcast | LinkedIn
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(As evidenced by these photos, Iโm an actual human. Not AI. ๐คซ)