🌍 S.M.A.R.T. goals are stupid. Here's why. (Issue #129)

+ $80B in tax equity finance. 21 electric vehicle myths. Don’t rely on reason.

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Today’s topics.

1. 21 electric vehicle myths.

2. $80B in tax equity finance.

3. S.M.A.R.T. goals are stupid. Here’s why.

4. Don’t rely on your power of reasoning, Mr. Smarty Pants.

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1.

21 electric vehicle myths.

The next time Uncle Bob gives you sh*t about why EVs are overrated, you’ll be prepared.

• FALSE: ‘An EV has to travel 50,000+ miles to break even’

• FALSE: ‘There are insufficient raw materials…for all vehicles to be EVs’

• FALSE: The lifetime of EV batteries is ‘horribly uncertain’

Learn more from Carbon Brief.

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2.

$80B in tax equity finance.

Why should you care about this nerdy topic? 🤓

• Because the Inflation Reduction Act allows tax equity to account for 30-50% of project costs (see partial list below).

• Because this market is expected to grow from $20B today to over $80B.

Please geek out on the Transferable Tax Credit Handbook from my friends at Reunion.

Or listen to my podcast with CEO Andy Moon.

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3.

S.M.A.R.T. goals are stupid. Here’s why.

I teach my MBA students at Duke University about the merits of S.M.A.R.T. goals — Specific, Measurable, Achievable, Relevant, and Time-Bound.

However, this framework has limitations. We need to be more audacious.

“50% of our goals should have only a 50% chance of success.”

— Malaysian entrepreneur Vishen Lakhiani

How will this affect your 2024 goal-setting?

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4.

Don’t rely on your power of reasoning, Mr. Smarty Pants.

The next time you’re staying to persuade an investor, climate denier, or your Uncle Bob, remember this.

“It is useless to attempt to reason a man out of a thing he was never reasoned into.”

― Jonathan Swift

You might need to rely on emotions and storytelling, not logic and data.

To my dear friend Sir Spreadsheet, I’m sorry. 🥺

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Because we have to spread the word about optimism + opportunities in climate tech.

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That’s all, y’all.

Make it a great week because it’s usually a choice.

- Chris

Dr. Chris Wedding, Founder @ Entrepreneurs for Impact

Climate CEO Peer Groups | Podcast | LinkedIn

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(As evidenced by these photos, I’m an actual human. Not AI. 🤫)